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Zheng Feei Ma is Associate Professor in Public Health at the School of Health and Social Wellbeing, University of the West of England (UWE Bristol). He is a Senior Fellow of Advance HE and an experienced educator and academic leader with interests spanning evidence-informed pedagogy, responsible use of artificial intelligence in higher education, transnational education, and inclusive teaching and learning.

Alongside his academic role, Zheng contributes to institutional and international educational governance, quality assurance and programme development. He has served on programme validation and review panels, contributes to UWE’s transnational education partnership with Hainan Medical University, and supports colleagues through professional recognition and academic development. His work has involved collaboration with universities across the UK and internationally, particularly in relation to responsible AI, assessment, internationalisation and educational enhancement.